Jeffrey R. Caponigro, author of The Crisis Counselor: A Step-by-Step Guide to Managing A Business Crisis, has managed more than 150 crisis situations affecting businesses in a variety of industries.

His crisis experience includes product recalls, environmental issues, tainted fast food, employee layoffs, work-related accidents and deaths, plant closings, government probes, criminal investigations, malpractice and discrimination cases, shortfalls in profit performance, hostile takeovers, mergers and acquisitions, product-related lawsuits, negative media coverage, strikes, boycotts, damaging rumors, accidental deaths, and many others.

He is accredited by the Public Relations Society of America, and is a former member of its National Accreditation Board. He was awarded the organization's highest national award, the Silver Anvil, for the public affairs program which helped encourage passage of safety-belt use laws in 48 states and increase national safety-belt use by 300 percent. He received national attention in the public relations industry in 1995 for his crisis management work on the largest recall in the history of the automotive industry.

He is a frequent speaker to businesses, associations, hospitals, universities and government agencies on ways to plan for and manage crisis situations. He and members of his public relations firm also conduct half-day, full-day and two-day seminars for clients and special groups.

Caponigro Public Relations Inc., based in Southfield, Michigan, helps clients throughout the United States and around the globe. The firm specializes in helping clients solve difficult business problems and take advantage of positive opportunities through strategic reputation management. Depending on the client need, the firm obtains positive media coverage for its clients; works with companies in times of crises; helps to brand and position corporations in a competitive marketplace; and, provides communications counsel for organizations experiencing change. A website with more information on Caponigro Public Relations is found at www.caponigro.com.