Every business has problems that can turn into crises. From a Fortune 500 company to the corner market to a law firm to a university to a hospital, crisis situations can needlessly damage corporate reputations and destroy individual careers.

Most crises that businesses face are not the high-profile types that make the national news. They are everyday sorts of events that turn into crises when companies fail to properly prepare for and respond to them.

Jeffrey R. Caponigro has written what has quickly become the most sought-after book written on the subject. The advice is presented in a lively, interesting and quite unusual format with answers to hundreds of questions ­ along with more than 30 examples of crisis situations that could strike any business.

Managing a crisis well can be a career-defining moment. The Crisis Counselor goes well beyond just crisis communication or disaster control. It will help your business establish a corporate culture of crisis preparation and outstanding management. It's a new way of thinking that you can't afford to ignore.

In addition to strong sales in the United States, The Crisis Counselor has sold in Great Britain, Israel, The Netherlands, Turkey, Russia, South Korea, China, The Czech Republic, Argentina, New Zealand and Australia.